The customer response to our partnership with Toys“R”Us has been incredible and our toy business has seen tremendous growth. “We hope Toys”R”Us kids of all ages discover the joy of exploration and play within our shops and families create special memories together. “Macy’s cannot wait to bring the Toys“R”Us experience to life in our stores,” said Nata Dvir, Macy’s chief merchandising officer. Maryea Rogers for Secret NYC/ Macy’s Herald Square Toys ‘R’ Us Tru Kids, an entity that acquired Toys R Us intellectual property during its liquidation in 2018, in late 2019 opened two smaller-format stores: One in New Jersey and one in Texas. Toy “R” Us products have previously been available for purchase exclusively online through Macy’s, but now the partnership will be taken to a whole new level with physical stores. Newport Centre - Brunswick Square - Garden State Plaza - Willowbrook - Cherry Hill.
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